Front Page of the Internet

"The front page of the internet" is the long-standing slogan and self-description of Reddit. It dates to the site's founding in 2005 by Steve Huffman and Alexis Ohanian, when the concept was to aggregate the best links from across the web onto one constantly updated front page ranked by user votes, so that what mattered online would surface in a single place.

The phrase matters because it encapsulates both Reddit's ambition and the responsibility that comes with it. To act as the internet's front page is to be a powerful gatekeeper: the stories, communities and viewpoints that rise to r/all reach enormous audiences, while those that do not can stay invisible. As the platform grew into one of the most-visited sites in the world and eventually a public company, the slogan also framed the central governance question that recurs throughout its history, who decides what occupies that front page, and by what rules, votes, algorithms, moderators or the company itself.