What happened
On December 9, 2021, Reddit launched Reddit Recap, a personalized year-in-review feature that gave individual users a shareable slideshow summarizing their activity on the platform. Drawing on browsing and engagement data from January through November 2021, Recap surfaced playful statistics — how far a user had scrolled, which niche communities resonated with them, how often they interacted, and whether they were early to big trends. The format was widely compared to Spotify's hugely popular Wrapped, which had turned annual personal-data recaps into a social-media ritual.
The move was a first for Reddit, which had previously published only aggregate, site-wide year-end roundups rather than individualized summaries. By personalizing the experience and making it easy to share, Reddit aimed to deepen users' sense of identity on the platform and to generate organic promotion as people posted their recaps elsewhere. Reddit Recap became a recurring annual feature, growing more elaborate in later years with custom artwork and, eventually, tie-ins to its Collectible Avatars program — part of the company's broader effort to make Reddit feel more personal and habit-forming.