All AMAs
2012-02-03
Woody Harrelson's 'Rampart' AMA backfires
Woody Harrelson — Actor promoting the film Rampart
- Guest
- Woody Harrelson
- Role
- Actor promoting the film Rampart
- Date
- 2012-02-03
- Subreddit
- r/IAmA
- Outcome
- Became the textbook example of a celebrity AMA disaster and a cautionary tale about using AMAs purely for promotion.
What happened
In early February 2012, Woody Harrelson did an AMA to promote his film Rampart but allotted only about 15 minutes and tried to restrict questions to the movie. When asked about other topics he deflected with 'Let's focus on the film,' which Redditors read as a cynical marketing ploy.