The API war

For over a decade Reddit had no usable mobile app of its own, so a cottage industry of independent developers—Alien Blue, Apollo, Reddit is Fun, Sync, BaconReader—built the mobile Reddit millions used, until Reddit's 2023 API pricing wiped the ecosystem out.

Reddit's 2023 API price hikes threatened to wipe out the third-party apps that blind and visually impaired users relied on for accessible access, forcing the company into a hastily announced and criticized exception for 'accessibility-focused' apps.

Reddit's decision to charge punitive prices for API access killed popular third-party apps like Apollo and triggered the largest protest in the site's history — followed by the removal of protesting moderators.

After the initial June 2023 API blackout failed to move Reddit, major subreddits including r/pics, r/aww and r/gifs held polls and reopened under a malicious-compliance rule allowing only images of comedian John Oliver. Oliver himself endorsed the stunt and supplied photos.

After the June 2023 API blackout, Reddit invoked its Moderator Code of Conduct to threaten and then remove the mod teams of subreddits that stayed dark, while CEO Steve Huffman dismissed moderators as 'landed gentry.' When protesters marked communities NSFW to strip out ads, Reddit issued final warnings and forced them back to SFW.