What happened
At Google Cloud Next 2025 in Las Vegas on April 9, 2025, Reddit and Google announced that Reddit Answers, Reddit's conversational AI search tool, would be powered in part by Gemini on Vertex AI. The integration uses Vertex AI Search to improve relevance and to generate curated summaries of Reddit posts and comments, complete with citations and suggested follow-up questions.
The deal deepened Reddit's existing Google Cloud relationship and positioned Reddit Answers as an on-platform alternative to external AI search tools that train on Reddit's data. It was a distinct technology and partnership event from the geographic expansion of Reddit Answers into new languages and markets, reflecting Reddit's strategy of both licensing its content and building its own AI-driven discovery experiences.