Reddit unveils brand refresh with redesigned Snoo and new logo
What happened
On November 29, 2023, Reddit unveiled a comprehensive brand refresh developed with the design firm Pentagram. The platform's mascot, Snoo, was redesigned from a flat illustration into a more three-dimensional character with opposable thumbs and an open-mouthed smile, and a new logo placed a Snoo head inside a red chat bubble to emphasize conversation.
Reddit also introduced two custom typefaces, Reddit Display and Reddit Sans, and expanded its color palette beyond its signature OrangeRed. The refresh, the most significant visual overhaul of the brand in years, arrived amid swirling speculation that Reddit would pursue a public listing in 2024, and it was widely read as part of the company's effort to present a more polished, mature identity to advertisers and investors.