Biography
Jen Wong is an American business executive who has served as chief operating officer of Reddit, Inc. since April 2018, overseeing the company's business strategy, advertising, data-licensing, and revenue operations. Wong began her career as a management consultant at McKinsey & Company in 2004, then moved into digital media as Global Head of Operations for AOL Media Lifestyles. From September 2011 to December 2015 she was chief business officer at POPSUGAR Inc., leading business operations and expansion, before becoming president of digital and chief operating officer at Time Inc. from January 2016 to February 2018, where she oversaw digital properties including People, Fortune, and Sports Illustrated.
At Reddit, Wong was brought in to professionalize and scale the platform's commercial side, which had historically lagged behind its large user base. Under her leadership Reddit's advertising business grew from under $100 million in annual revenue in 2018 into a mature operation; the company reported roughly $1.2 billion in full-year 2024 advertising revenue, a roughly 50% year-over-year increase. She also helped build Reddit's data-licensing business, including agreements with Google (a deal reported at around $60 million signed in early 2024) and OpenAI, which by early 2025 accounted for roughly 10% of Reddit's revenue.
Wong was a central figure in preparing Reddit for its initial public offering, which took place on the New York Stock Exchange on March 21, 2024 under the ticker RDDT, after the company priced shares at $34. She is frequently profiled as a leader who built Reddit's revenue model around advertising and content licensing while navigating brand-safety concerns common to user-generated-content platforms. She has spoken publicly about positioning Reddit as a credible, performance-oriented advertising channel for major brands.
Wong has been recognized in business and leadership rankings, including Fast Company's Queer 50 list in 2024, and is often cited as one of the executives most responsible for Reddit's transition from a community-driven site into a publicly traded company with a diversified revenue base. Her tenure spans the platform's most significant commercial transformation, from a largely unmonetized forum into a profitable public company whose financial results increasingly depend on the advertising and AI-data-licensing businesses she built.